Here’s the uncomfortable truth about mobile app ad monetization:
– **72% of developers** use default ad mediation settings without customization (ironSource/Unity report)
– **Ad fatigue** reduces click-through rates by 20–40% after 3 impressions of the same format
– **Poor ad-to-content ratio** is the #1 reason for 1-star reviews mentioning ads
– Most developers **never A/B test ad placements**, formats, or frequency caps
AI prompts don’t replace your ad mediation platform — they help you **think more strategically** about every decision in your ad monetization stack.